Semrush price (October 2026) and how to cancel
In the US (as of 2026-10-18), Semrush pricing was restructured — older Pro / Guru / Business labels may be replaced by tiers such as SEO / Starter / Pro+ / Advanced with list prices commonly framed around ~$139 / ~$199 / ~$299 / ~$549 per month (annual lower — Confirm live page). Cancel in Semrush Account → Subscription / Billing (Semrush KB).
Turning off a toolkit does not always cancel the whole subscription — Confirm which product line renews.
Account owner required. Confirm the exact plan name on your invoice (legacy vs 2026 names).
Who bills you
| Who bills you | Where to cancel | Official help |
|---|---|---|
| Semrush account | Subscription / Billing → Cancel | Semrush pricing |
Current prices
| Plan | Price (US) | What you get |
|---|---|---|
| SEO Toolkit (entry) | Confirm ~$139/mo | 2026 naming |
| Starter | Confirm ~$199/mo | Confirm page |
| Pro+ | Confirm ~$299/mo | Replaces older Guru-class |
| Advanced | Confirm ~$549/mo | Replaces older Business-class |
| Annual | Confirm ~17% off framing | Checkout |
How to cancel Semrush
In account billing
- Sign in as the owner.
- Open Account → Subscription / Billing.
- Cancel the active plan/toolkits and confirm.
- Export projects/reports first.
How to confirm it worked
You're done when:
- Subscription shows canceled / ending.
- No new Semrush charge posts after that.
Source: Semrush KB / Billing.
Common problems
- Only disabled one toolkit. Another line renews.
- Canceled a user seat only. Plan continues.
- Used an old Pro/Guru cancel guide. Check 2026 plan names.
- Non-owner tried to cancel. Need permissions.
What we checked
Checked October 18, 2026: pricing/KB framing on semrush.com — Confirm live tier dollars.
Plan rename
Pro/Guru/Business may no longer match your invoice.
After cancel
Projects lock after the paid term.
Frequently asked questions
How much is Semrush now?
Confirm ~$139–$549/mo by tier on pricing.
How do I cancel?
Account → Subscription → Cancel.
Did Pro/Guru go away?
Often renamed in 2026 — Confirm.
Do add-ons cancel separately?
Often yes — Confirm.